海底捞2022年实现扭亏

本篇文章1649字，读完约4分钟

海底捞餐饮集团计划在2022年实现扭亏，据该集团首席执行官查威尔·霍尔特表示，海底捞已经进入一个“改革时代”，将通过积极改革和规范运营来实现目标。

据悉，海底捞正在加大对营销和管理的投入，拓展新的渠道，改进品牌形象，优化商业模式，以及重新定义和升级客户体验。此外，集团还将重点发展科技，推动全新的营销策略，如在社交媒体上开展“全渠道”营销，以及数字营销和智能营销等。

此外，霍尔特表示，海底捞将重点发展以智能技术为基础的商业模式，以及智能服务体系，以更好地满足客户的需求。同时，该集团还在推动重组和整合，以提高效率。

最后，霍尔特表示，海底捞将在2020至2022年间实施一系列改革，以最短的时间实现目标，提高竞争力。未来，海底捞将继续致力于提升客户体验，推动技术改革，提升服务质量，拓展市场，实现品牌升级，并实现扭亏目标。

Haidilao plans to turn around in 2022, according to the group's chief executive, Charles Holter. Haidilao has entered an \"era of reform\" and will reach its goal through active reforms and standardized operations.

It is reported that Haidilao is increasing its investment in marketing and management, expanding new channels, improving brand image, optimizing business models, and redefining and upgrading customer experience. In addition, the group will focus on the development of technology to promote new marketing strategies, such as \"omnichannel\" marketing on social media, as well as digital marketing and intelligent marketing.

In addition, Holter said that Haidilao will focus on developing business models based on smart technologies and intelligent service systems to better meet customer needs. At the same time, the group is also promoting restructuring and integration to improve efficiency.

Finally, Holter said that Haidilao will implement a series of reforms from 2020 to 2022 to achieve its goals in the shortest possible time and improve competitiveness. In the future, Haidilao will continue to focus on improving customer experience, promoting technological reform, improving service quality, expanding markets, upgrading brands, and achieving turnaround goals.